At the pop-up store, Audi lovers were able to enjoy an immersive, multi-sensory experience with the innovative “VR Booster”. Upon putting on a VR headset, each and every details of the car compartment could be visualized up-close through this revolutionary technology. Guests might choose to begin the journey as a premium passenger on the executive sedan A8 L to enjoy the soothing warm breeze with the sunroof opened and breathe in the pleasantly unique Audi Fragrance when the function was activated; or as a speed-loving passenger on the high-performance supercar R8 and felt the wind against ones face when speeding towards the finishing line. Individuals hoping to learn more about the Audi fleet could have a highly exclusive and personal discussion with onsite product geniuses at the “Customer Private Lounge”. This digitally empowered space would enhance the overall retail experience with a series of digital features such as 3D visualization display and interactive color and material samples.
Alongside the pop-up store, the “R8 Transformer Car” was exhibited. It carries both the features of the R8 Coupé and the R8 LMS race car in each of its two sides. This meticulous way of demonstrating how technologies built for race tracks are transformed and implemented in production models attracted many motorsport fans, as well as accentuated Audi’s motorsport DNA.